While marketing through social media is hugely popular, do not jump in without planning first.
Invest some hours in learning how it works then develop a plan.
After becoming knowledgeable about the different platforms set goals.
As always make sure your goals are S.M.A.R.T. (Specific, Measurable, Attainable, Relevant, Time-bound)
If using a blog for your business be sure to add links to your social media profiles. This is an effective way to inform all of your followers that your company has published new content they may be interested in.
Are you using YouTube in your strategy? Link your blog in any videos you post. Add a short description with links to your blog or website in the beginning of your video. This will increase visibility for your blog . Add relevant keywords in your video descriptions so your customers can find you.
Using your social media to only talk about your products and services is the quickest way to attract....no one. You should only try to push your product/service 20-30% of the time. Remember everyone likes to buy but no one wants to be sold.
Social Media Marketing (SMM) is heavy on building relationships and building trust. Ask your followers questions, hold giveaways and post interactive content. Instead of encouraging customers to purchase your product, SHOW them how well it fits into their lifestyle.