March 24, 2020

Now is the best time to build relationships with your clients and with potential clients. People are scared of the uncertainty. Building trust will help give your brand a positive perception, potentially get more clients, and most importantly show your current clients...

January 14, 2020


There was a time when your name alone could help attract new customers if you have built up that reputation in your town. Where I am from, we call that ‘street credit’. In this day and age ‘street credit’ will only take you so far. People who may be looking for you c...

August 8, 2019

At first glance, it might not seem possible to remain within industry regulations—and market your services as a financial professional online. By centering your marketing strategy around the buyers (customer) journey, you can take a educational approach to online mar...

April 1, 2019

What is Content Marketing? Content marketing is creating content to attract your ideal clients by delivering educational and consistent information that your targeted audience deems valuable.

May 30, 2018

"I have a website, that is enough" Having website without any online marketing is equivalent to opening a business on a newly discovered island call Incognito and only the incognitians know you exist. Your website is only one part to attracting new business...

April 24, 2018

No matter what stage your business is in, keeping cost low is as essential as increasing cash flow. I’m a frugalpreneur. One way I keep cost low is by utilizing free business resources.

Check out some of my favorite resources:

Screen Sharing and Screenleap are onl...

February 25, 2018

A common concern among small business owners is understanding what it takes to grow. The first step is letting more people know that you exist. Marketing your business can be a big ticket item, BUT it doesn’t have to be. Here are a few inexpensive marketing ideas to ad...

January 31, 2018

The number of marketing and sales definitions around are as plenty as the number of definitions of love. Here is my version, marketing is creating awareness and interest for your business on a large scale. Sales are all about building the desire for your product which...

October 20, 2017

While marketing through social media is hugely popular, do not jump in without planning first.

Invest some hours in learning how it works then develop a plan.

After becoming knowledgeable about the different platforms set goals.

As always make sure your goals are S.M.A...

August 18, 2017

There are tremendous benefits to using Social Media to impact your business such as:

  • Increases the awareness of your company

  • Can increase traffic to your website

  • Generates favorable perception of your organization

  • Monitors conversations about your...

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